Project Overview

MFC (My Favorite Chicken Fry) is a quick-service food brand focused on bold flavours, crispy textures, and everyday comfort food. The objective of this project was to create a strong, memorable brand identity that feels energetic, approachable, and instantly crave-worthy.

Design Approach

The brand identity was built around vibrant colour usage, confident typography, and expressive visual elements that reflect the excitement of fried food culture. The logo and supporting graphics were designed to be simple, scalable, and impactful across physical and digital touchpoints.

Visual language emphasises warmth, appetite appeal, and youthful energy while maintaining clarity and consistency in brand communication.

Execution

The project includes logo design, brand colour system, and visual applications developed for signage, packaging, and promotional creatives. Each element was crafted to ensure high visibility, easy recognition, and strong shelf and street presence.

Outcome

The final identity positions MFC as a bold, modern fast-food brand with a clear personality — familiar, flavour-forward, and ready to scale across locations and platforms.

Scope of Work
Brand Identity Design
Logo Design
Colour & Typography System
Food Brand Visual Direction
Marketing & Promotion Assets