Introduction

Lialy Line is a luxury couture lingerie and bridal brand based in Kuwait, known for its refined craftsmanship and feminine elegance. The objective of this project was to translate the brand’s sophisticated aesthetic into a cohesive packaging and visual system that feels premium, delicate, and timeless—while remaining practical for retail and boutique use.

Project Highlights

• Developed a refined packaging direction aligned with luxury bridal positioning

• Created a soft, elegant visual language consistent with the brand identity

• Ensured print-ready layouts suitable for boutique and retail presentation

• Maintained visual consistency across packaging, labels, and supporting assets

My Role & Contribution

As the Art Director for this project, I was responsible for shaping the visual direction and execution of the packaging system. My focus was on balancing elegance with clarity—ensuring the designs reflected the brand’s couture positioning while remaining functional for production.

Scope of work included:

• Visual concept and creative direction

• Packaging layout and hierarchy

• Typography and color refinement

• Print-ready design and production guidance

Design Approach

The design approach centered on subtlety and restraint. Soft tones, minimal typography, and generous spacing were used to evoke femininity and luxury. Every element was carefully considered to support the brand story without overpowering the product itself. By focusing on visual hierarchy and material sensitivity, the final outcome feels calm, confident, and premium—aligning perfectly with Lialy Line’s audience.